How to Think About Pricing Before Your East Valley Home Goes to Market
Most sellers approach East Valley home pricing too late in the process. Not late in the sense that they forget to do it — obviously the home needs a price before it lists. Late in the sense that the pricing conversation happens as a final step rather than a foundational one. This means it gets […]
How Presentation Affects Offer Price in the East Valley
Sellers often think about home presentation in terms of whether their home will sell. The more precise question is how presentation affects what a buyer is willing to pay. In the $1M to $2M segment across Scottsdale, Gilbert, Fountain Hills, Queen Creek, and the Greater East Valley, the gap between a well-presented home and a […]
The True Impact of Overpricing Your Home in the Phoenix East Valley
A homeowner I recently worked with in Gilbert came prepared. She had reviewed recent neighborhood sales, visited comparable properties, and arrived at our initial meeting with a price already in mind. Her expectation was roughly twelve percent higher than what current market data supported. From her perspective, it made sense and what the market does […]